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Revenue-Based Financing vs. Debt Financing for Startups

Revenue-Based Financing vs. Debt Financing for Startups

Revenue-Based Financing vs. Debt Financing for Startups Establishing a business can be intimidating but a rewarding process. While a well-strategized business plan is essential, financing is another critical aspect a company needs to succeed. Getting funds to finance a start-up or any small business is tricky — especially for those with bad credit scores. Fortunately, traditional lenders […]

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How Much of Your Business’s Annual Spending Should Be on Marketing?

How Much of Your Business’s Annual Spending Should Be on Marketing?

Determining the apt marketing budget is often arduous for any enterprise — especially start-ups and small companies. This is because they must maintain a healthy balance between the revenue generated and the cost spent on marketing and growth annually. However, the big question most businesses ask is: how many resources should be set aside for […]

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Growth Hacking for ecommerce: 9 simple yet effective tools

Growth Hacking for ecommerce: 9 simple yet effective tools

Growth Hacking for ecommerce: 9 simple yet effective tools The term Growth Hacking has gone from being an industry buzzword to one of the most effective ways to grow an online business at scale. By definition, Growth Hacking means that every strategy you develop and execute should be centred around growth. And, if you’re in […]

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The 5 stages of the business funding lifecycle

The 5 stages of the business funding lifecycle

There are typically five stages a business will go through during its lifecycle which are all linked to the natural progression of a business over time. Each phase is unique and with each phase comes varying requirements. Business finance is one of those requirements that adapt over time depending on which phase in the lifecycle […]

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17 ecommerce terms you need to know before starting your business

17 ecommerce terms you need to know before starting your business

Every industry has its own unique language and understanding your industry’s lingo becomes especially important if you’re an ecommerce startup. Because of the digitally native aspect of the ecommerce world, there are a number of elements that can help you succeed in growing your business, if you understand what they are and how they work. […]

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4 important tips for ecommerce startups

4 important tips for ecommerce startups

Online retail is booming and with over 24 million ecommerce sites around the world, you might begin to feel a little intimidated by the competition. But, this doesn’t mean you cannot develop the right strategy and grow your online business into something real. While you might have an interesting idea or have created a product […]

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5 uncommon digital marketing tips for startups

5 uncommon digital marketing tips for startups

Do you want to grow your startup’s audience? Are you looking to recruit new clients? Are you working to drive more traffic to your site?   Of course you are.  There are a number of digital marketing tools available for startup owners and each of them have their own specific use case. Facebook is a favourite […]

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